The celebrity executive officer

If we were to look at a job description for a CEO position, we’d see responsibilities and priorities including developing high-quality business strategies, ensuring continued growth and profitability through effective execution, serving as the primary contact between the board and senior team, and, in many cases, being the public face of the company. While CEOs still have to wear multiple hats to be successful, over the past few years there has been a rebalancing of the importance of these various job aspects. Sam Gilpin, Managing Director, covers the celebritization of CEOs for CEO Today.

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