Sam Gilpin, Managing Director, shares his point of view on using employer branding to attract talent in Raconteur’s article on why CEOs need a personal brand. As Sam shares in the piece, the CEO personifies the company brand in today’s social media-savvy and ever-evolving digital environment. As the boundaries between internal and external communications have pretty much dissolved over the last 15 years, portraying a positive image of your organization, you as a leader and what you’re trying to do feeds into how you attract, retain and motivate staff. As a potential new hire considering which organization to join, if one has a negative CEO brand and the other a positive one, which would you go for?
In the news
CEOs: Here’s why you really need a personal brand